Faced with the task of doubling a sales force, CBI Group delivers on-time and on-budget.

December 1st, 2011

Customer Challenge

A pediatric specialty and generic pharmaceutical company with a sales force of 100 representatives nationwide acquired a new product and faced the daunting task of more than doubling their sales force, in less than four months, while also hiring district sales managers to lead the new primary care sales force and back-filling vacancies on the pediatric sales force.

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