CBI Group’s SmartCEO

May 2nd, 2012

Our very own, Chris Burkhard, was featured in May’s issue of SmartCEO, Philadelpha. This month’s issue is all about leadership and Chris was asked to comment for an article called Leadership Evolution: why CEOs’ jobs make more change than a vending machine. Other CEOs in the area also chimed in on their changing role and their future job description.

Here is what Chris had to say.

My changing role In the early days, I needed to be and do everything. From 8 a.m. to 5 p.m., I worked on external issues: selling our story and driving revenue. After 5 p.m., I worked on internal business and functional areas like accounting and marketing. For many years, I focused on sales first and spent most days in front of prospects and customers. I “outsourced leadership,” hiring capable managers to run our business units. Currently, I have reversed course. If it takes 10,000 hours to master leadership, I am on my way. I still run sales but have more focus on driving the priorities, rhythm and outcomes of the business.

Future job description: I was always too future-focused. There was a gap and delay between where I wanted to be and where we were in reality. Today, I focus on execution on the next 90 days and the really long term. I was taught that a CEO should do three things: teach, lead and pay close attention to the external market. I have always tried to do this, but I see my future self doing much more of this. I view my role as shepherding that process and growing our leaders. As leaders grow, so will the business.

If you want to see the whole magazine, go to www.smartceo.com and click on Philadelphia.

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