CBI Way: Strategically Sourcing for Success

August 13th, 2014

Guest blog spot by Outside-In® Team Member Alex Patton 

It’s well known that sourcing is an integral part of any recruitment strategy, the groundwork for generating quality candidate pools and identifying top talent. In the last CBI Way blog we discussed the growing trend of passive sourcing, coinciding with decreasing unemployment and a large number of jobs added. Passive sourcing is strategic, it takes time, and a well thought out plan. An essential technique in sourcing passive candidates is promoting the opportunity through your network, not just targeting those individuals who might be a great fit.

ID-100164388Promoting your opportunity includes reaching out to varying professionals. Creating excitement, generating interest, and establishing relationships with individuals who you feel may be that quality talent you are looking for is effective, but strategic sourcing is about thinking outside of the box as well. For instance, who might be the professionals in your network who tend to work with the type of people who would be interested in the opportunity? Are you searching for an architect with experience in hi-tech industries? Try connecting with electrical engineers who have worked on pharmaceutical or medical laboratories. Ask for their expertise and suggestions for identifying qualified individuals. Sure, they’re not an architect, and neither are you; but, chances are they have worked closely with professionals in that field during their career.

Thinking critically and objectively when strategically sourcing is key to success. There is more than one way to obtain the information for which you are looking. It is easy to think about a new requisition with a singular focus on that specific talent. But that individual is not always right in front of you, and finding alternative methods and sources of great information can be the difference between impressing the client, and underwhelming them.

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