Why Having a Booth at a Job Fair is a Great Way to Recruit New Talent

August 17th, 2016

When it comes to recruiting new talent for your businessTalent Strategy Job Fair, you have multiple options to choose from. You have agencies with a database of talent that they can introduce to you and you even have job boards where prospective employees search and apply for jobs. However, another excellent method of recruiting new talent that you can use as a supplement to your recruiting strategy is through a booth at a job fair. Hosting a booth at a job fair can be an invaluable part of an overall recruitment strategy for your company.

Having a booth or desk at a job fair can have multiple benefits that can serve as a big boost to your overall recruiting endeavors. You will get to meet and interview each and every candidate that approaches your booth out of their curiosity about your company. You will have a chance to determine whether this job seeker is a presentable, well-spoken person who will get along well with your other employees.

Using a job fair as a recruitment strategy can especially be beneficial to companies that are looking for employees who have “soft skills” such as sales, communication, and management. Within a few minutes, you’ll be able to determine if a job seeker appears to be confident, determined, and well-spoken enough to survive in the competitive and volatile world of outside or inside sales. You’ll be able to determine if a job seeker appears to be commanding enough and has enough control over his/her emotions to be able to manage a team of employees every day.

You can save a lot of time and money by only calling back employees who made a good first impression and who meet the criteria you’re looking for on the resume they handed to you at the job fair.

Some employers believe they can do some sort of video conferencing interview to quickly screen candidates instead of participating in a job fair, but you may not have a chance to see as much as you could when you meet a candidate face-to-face. Through video, you may not be able to determine how a person carries himself, what his/her body language is really like, and whether he has a strong presence. All of these factors are definitely important particularly when candidates are seeking jobs where they have to deal with clients on a regular basis.

We highly recommend that you take advantage of the opportunity to host a booth or desk at a job fair. As we mentioned, this gives you the chance to really see job candidates as a whole. How can you find them? Let’s list some ways:

  • Online directories
  • Contact colleges campus officials
  • Find big outdoor events

We have one final tip: pay close attention to what a candidate asks you when one approaches your booth. This will shed light on his/her level of interest as well as his/her intentions.

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