How to Implement Proven Push and Pull Job Search Strategies

August 11th, 2017

Marketing experts use proven pull and pull strategies to obtain traffic and generate leads for their clients. Since a job search is essentially a personal marketing campaign, it makes sense to utilize these same strategies to get hired.

Push strategies primarily operate through promotion. Pull strategies build up demand and notability through organic growth means. Here are some examples of each.

Push Strategy – Cast a Wide Net

When job seeking, you wouldn’t just answer one ad and sit back and wait for the phone to ring, right? Why not increase your chances of getting an interview by casting as wide a net as possible? Send your resume to as many potential employers as reasonably possible. Those who offer you an interview but don’t hire you at least provide plenty of interview practice. Eventually, one of those interviews will pay off if you interview enough.

Pull Strategy – Become a Thought Leader

Thought leaders get offers coming to them, not the other way around. To become a thought leader in your field, amp up the use of your LinkedIn account. Publish thoughtful and insightful articles about your industry. Pursue higher up and lateral connections to establish a wide following. Update your membership to the paid, professional level.

Push Strategy – Volunteer

When you volunteer, you demonstrate that you have a generous nature. But you also have a unique opportunity to demonstrate your skills to those who matter, in a live environment. That’s an opportunity that is rare and valuable. Pursue volunteer gigs in organizations that mirror your career goals. Chances are, you’ll either impress your supervisors and garner a job offer, or make a valuable connection that will lead to employment in your chosen field.

Pull Strategy – Make Yourself in Demand

The classic “supply/demand” rule applies to job search campaigns as well. Turn yourself into a demanded commodity by acquiring as many awards, certifications, and achievements as possible. Make yourself one of the few candidates who has every possible advantage as far as education and awards. Potential employers will seek you out and be willing to reward you handsomely for your skills.

Push Strategy – Approach Recruiters

Recruiters often have the inside scoop of job openings before they’re made public. Increasingly, larger companies are hiring recruiters to find viable candidates for specialized jobs. These recruiters then present suitable candidates to the company’s regular HR department. Essentially it’s a way to filter candidates via an outside party in order to expedite the interview process. A little-known fact is that you don’t have to wait for recruiters to find you. You can register with one or multiple recruiters so that when a new job opening pops up, you’ll be automatically on the list of potential candidates, depending on your skills, experience, and education. This process is free and well worth the little extra time needed to “pre-register.”

For best—and fastest—results, simultaneously implement a combination of this proven push and pull strategies in your job search campaign. You’ll find that results come quickly when you’ve mastered these techniques.

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