There is so much talk about customer service yet so little of it sticks. Every business, every leader, every single one of us, has good intentions. None of us go to work saying, “Today I am going to plan to disappoint a customer when I interact with them. Let’s hang up on them. Avoid them. Get their order wrong. Misinterpret them. Let’s just be average and kind of ‘blah.’ That is where most of us end up really. In the Valley of Blah, we don’t quite fail or flob, however, we are far from memorable. Being memorable requires you to understand those critical “Moments of Truth.”
Moments of Truth are those customer points of intersection. A great culture helps. At the Outside-In® Companies, we have a value “Service to the Nth Degree” and our goal is to go above and beyond expectations. We provide service without boundaries, limits, or governor. Just push service as far as you can. A good culture helps an employee trust that they can serve without barriers. The company system supports and rewards those customer service behaviors! Have you ever had an experience where a cashier or customer service representative indicates that they need manager approval and the manager never comes or arrives in what seems like an unacceptable time frame? All of this for a simple product return or change in your purchase! That’s a poor business system at it’s best.
We think empowering employees to think to the Nth Degree is just part of the answer to providing an Outside-In® experience. This enables us to create Nth Degree moments that are spontaneous and authentic.
However, the real magic in creating Moments of Truth is to think about those key moments of interaction with your customer. How can you save them time? Speed up the process? Enhance the experience? How can you make that moment memorable and ensure every customer experiences that Moment of Truth? Our goal is to make Outside-In® and Nth Degree a repeatable thing. Full of great in the moment Moments of Truth and planned Moments of Truth.
The sky’s the limit to Nth Degree service thinking. The key is to take each part of your business and brainstorm how to be more Nth Degree. One of the ways we practice our Nth Degree value as a team is to partake in charity work for our community. We have a charity of the month program where each month we fundraise and donate our time and services to a charity in need.
Try and pilot it. Measure it. Operationalize. Then repeat!
Here’s to Nth Degree moments!