Category: News

Outside-In Team Featured in Delaware Business Times

September 2nd, 2015

On September 1st, members of the Outside-In® team were featured in the Delaware Business Times article, “Job Market: The need for employees with specialized skills spikes.

Our President, Chris Burkhard was quoted, discussing how “the growing employment market would finally give unemployed and underemployed workers the chance to follow their career plan.”

“We are starting to see more opportunities, not that the recession is behind us fully, but people are willing to step back away from a job and try again. I think people are starting to have enough confidence in the market to consider a move from their current jobs,” Burkhard said. “We had the awful 2008-2009 financial crisis. I think there are a lot of people who are unemployed or doing things they don’t really like. I think that’s always a mistake. We’re coming out of an era when people were just happy to have work. It seems the market is finally giving people a chance to pursue their career goals.”

Images and Infographic from Delaware Business Times [Images and Infographic from Delaware Business Times]

Along with Chris, team members Debbie Fincher, Karesa Blagrove, Heather Pelaez, Rich Kolodgie, Shante Hynson and Joshua Wiggins were photographed in our Newark, DE Office. To review the article and learn more about the top job postings in Delaware and current job market trends, click here.

14 Years Young!

August 6th, 2015

I never thought my business would live to make it to the teenage years. When I started the business I had a 9 year plan and an 89 page business plan. After 14 years, we now operate with quarterly priorities and 1-3 year goals on one big, ever-evolving page. I have learned I cannot, and I no longer try, to control it all. Let it come. Listen to the universe and the market. Take advantage of opportunities. That is my simple mantra today. But I have many memories, both good and not-so-good, that I would like to share. This list won’t be about firsts and largest. Just great memories that stand out.

A memory for each of our 14 years in business!  

2001: I knew I would face adversity as I got started but had no idea how much! I just wish I didn’t have a flood, theft and 9/11 happen all before we officially opened for business. It was a tough start for Outside-In®!

2002: I worked often. In fact I worked every single day of this year. Folks started to recognize our business and to buy our services. I learned that working hard and working smart matter!

2003: In January of this year we trademarked Outside-In®. Other than that, I don’t even remember 2003. Did I mention that you have to work a lot to start a business from scratch?

2004: The year we got our first real office! I started the business from a coat closet that I rented from a good friend. In 2004, we moved to our new headquarters here at Casho Mill Road.

2005: CBI Group was recognized by the Philadelphia Business Journal’s Best Places to Work program, was the recipient of The News Journal’s 2005 Best In Business Award for Best Up and Coming Company, and we placed #19 on the Philadelphia 100 growth list. We knew we had “made it”.

2006: The Year of the “Weepul” — we have had different employee recognition programs over the years. This year my team would receive “Weepuls” for “getting caught being Outside-In®.” Weepuls are a small, spherical, fluffy toy, with large, plastic googly eyes and no limbs. They were everywhere in the office, most of them stuck to the top of our computer monitors.

2007: We established our first annual theme this year, a Dr. Seuss theme ‘O the Places We Will Go.’ It was a great fit for the company that year because 2007 was a year of possibilities.

2008:  The year the Great Recession begins. We had a successful first seven months of the year but by August the market was on high alert. By October customers were making cuts, decreasing hiring projections or freezing hiring altogether. This was also the year I started the Outside-In® Guy blog, perhaps the writing started as therapy for rough business times.

2009:  This is the year I learned that I could do every job in the business. Why?  Because I had to survive. It was a slow year, but good year. Nothing like a good recession to give a team a common enemy. We fought hard, grew again and made it all work.  And this is the year I stopped wearing a suit and tie to work every day!

2010: We won the NCCCC Entrepreneur of the Year award this year. The same award my father won in the 80’s. We were proud to be the only Father/Son winners!

2011: We had an office fire and flood on Superbowl Sunday. This was a challenging time as the business faced many obstacles to stay open (spoiler alert, we did) and find any kind of normalcy for a few months. We did it, and we grew stronger through it. That is when I knew a business is done only when the leaders say it is!

2012: Placers comes back strong. CBI Group made the HRO Today Baker’s Dozen List, recognized as an Honorable Mention and Mid Market Leader, among 21 companies acknowledged through customer feedback.

2013: CBI Group, Placers and Barton Career Advisors announced a new partnership under our shared values-based culture, Outside-In®. The companies now work together under the Outside-In® brand as full service talent organization for career and outplacement services serving the national marketplace.

2014:  This is the year of the bad Northeastern winter when no one could get to work. Few did much proactively with their companies. The first four months of the year were terrible for most businesses. We made the most of it and got back on track!

2015: We have grown 44% in the first half of the year and have all the nicks and dings to show for it. Growth is hard, but I continue to learn something new every day!

New Partnership with Medical Society of Delaware

August 4th, 2015

medical_societyThis summer, Outside-In® Companies became a new Affinity Partner to the Medical Society of Delaware. The Medical Society’s Physician Relations team assists practices with all aspects of practice management support. With physicians’ offices and hospital organizations growing at such a rapid pace and rising competition for the best people, MSD saw a partnership with Outside-In® as a great opportunity to serve their members’ medical staffing needs. Outside-In® Companies will assist MSD members with recruitment, staffing and outplacement services.

“The Medical Society of Delaware is thrilled to partner with an organization of Outside-In® Companies’ reputation and stature. The Outside-In® team has a strong record in health care staffing in the area and are known for providing their clients – and our members – top-notch service. This is yet another example of the quality programs, products and services available to the Delaware physicians through their state medical association,” said Mark Meister, MSD’s Executive Director.

Outside-In® Companies Founder and President, Chris Burkhard comments, “We have been helping Delaware’s medical community for more than 40 years since the founding of The Placers. We are excited to bring all our expertise to bear formally as we provide cost effective talent solutions to the association.”

For a full listing of the Medical Society of Delaware’s Affinity partners, please click here.

Introducing talentSOURCE

July 27th, 2015

The improvement of the economy is shifting control of the job market back into the hands of the talent; How are businesses going to keep up with hiring, reduce their time-to-fill, and identify top talent?

NEWARK, Del. – July 27, 2015 – CBI Group has launched a new service, talentSOURCE, a comprehensive suite of talent pipelining solutions designed to solve hiring challenges. This new recruitment sourcing service was developed after considerable feedback from clients regarding difficulty sourcing top talent for hard to fill jobs. talentSOURCE offers customers five levels of sourcing and pipeline development services for a specific position or a number of positions.

As the economy improves, potential candidates have options, are well paid, and aren’t putting themselves or their experience out on the web as much; in turn, making sourcing talent more difficult. talentSOURCE has been developed to help businesses reduce time-to-fill, improve quality of hires, and identify top talent for hard-to-fill opportunities.

“Given the scarcity of talent and the importance of that talent to the strategic directions of our customers, we saw an opportunity to provide another service option,” says CBI Group President, Chris Burkhard. “We find that time and resources in recruitment are often stretched thin and that new ways of identifying candidates like talentSOURCE give leaders another lever to pull when needed!”

When examining hiring trends, it’s no surprise that the shift in the job market towards the candidate is affecting some of the most critical metrics. According to Indeed’s Time to Fill report in January, when businesses fail to fill a job opening within the first month, there is a 57% chance that the position will remain open for three months or more.

Additionally, more often than not, passive candidates, or those candidates who are employed and generally happy, are the most talented and desired professionals, making a strategic sourcing plan increasingly important.

CBI Group is a recruitment solutions company that serves customers nationwide from their Newark, DE headquarters. If you need talent sourcing help and would like to learn more about talentSOURCE, contact CBI Group at (877) 746-8450 or email

Goodbye Job Boards

June 15th, 2015

The improvement of the economy is shifting the control back into the hands of talent, which means job boards are no longer the leading source of hire. Watch this video to find out what you can do to prepare for the death of job boards.

Download our Free White Paper – The Shifting Job Market: Preparing for the Death of Job Boards to learn how to create a sourcing strategy for identifying passive talent and why you shouldn’t start recruiting without one.


2 Birds, 1 Stone: Fitness & Giving Back

June 9th, 2015

This week, the Outside-In® Companies announce the adoption of the 2015 Greater Wilmington Boys & Girls Clubs Fitness Challenge for our charity program. In our Outside-In® Charity of the Month program, we pull together to help organizations in their cause. Team members nominate charities close to their hearts and as a company, we spread awareness, hold events, and collect donations – both items & monetary – to support those in need.

2015-fitness-challengeThroughout the summer, our team will be committing to new health and wellness goals to raise much needed funds for the Greater Wilmington Clubs. During our planning for our 3-5 year strategic plan we set specific goals for our leaders and team members to think about “sustainability” for their personal and professional objectives. This new partnership with the clubs helps us to realize our goals and to bring much needed awareness to the needs of the youth in our community.

16 team members have signed up for the challenge and will have the opportunity to join in on free wellness and fitness classes that local companies have offered to support the cause. The first event will be tomorrow with Liz Abel of Free and Abel who offer food, health, and lifestyle coaching.

To learn more about the goals of this program, visit You can request more information by calling 302-266-0860 and asking for Chris Barton, Vice President Greater Wilmington Boys & Girls Clubs Board.

Outside-In® Companies Announce Partnership with Delaware Association of Rehabilitation Facilities

April 21st, 2015

ID-100249468We are pleased to announce that we have entered into a new partnership with DelARF to benefit all of their members and offer talent management services in recruitment, temporary staffing, and outplacement.

DelARF is a statewide membership association of agencies supporting people with disabilities. Membership is open to organizations that provide direct services, advocacy and/or educational services to Delawareans with disabilities, their families and advocates.

“We know that talent can be a real difference maker in your company. We offer customer-centric talent services that can help you in the course of running your business!” says Outside-In® President, Chris Burkhard.

  • Do you have a need to hire key staff but don’t have the Human Resources staff to handle the recruitment process?
  • Have you considered using a temporary workforce to give you budget flexibility, but don’t know how to get started?
  • Do you experience highs and lows in hiring and need a steadier flexible recruiting stream that you can turn on and off as needed?
  • Is your company experiencing a reduction in force? If so, you need tools at your disposal to help your impacted workforce get redeployed quickly as you do the right thing for the community and for the brand you represent!

As a values-based company founded in Delaware in 2001, the Outside-In® team is committed to providing “Service to the Nth Degree”. If you are interested in learning more about these services, please visit or call our Newark office at (877) 746-8450.

Image courtesy of

Upcoming 5/21 Talent Seminar: Creating a Culture of Excellence

April 2nd, 2015

Please join us on Thursday, May 21st (7:30-9AM) for our Outside-In® Talent Seminar featuring guest speaker, Brad McCarty, Head Coach of the Men’s Soccer Team at Messiah College. Messiah College Soccer is the Winningest College Soccer Program in America. How do they do it? Brad attributes their success to creating a culture of excellence. The shared purpose, principles and values of their program are what makes Messiah so successful. Messiah’s ideology is one that is universal and can be applied in any business, team or organization looking to achieve excellence. Join us for a great discussion, a hot breakfast, and networking with like-minded professionals!

You can learn more about Messiah’s story in The Messiah Method, a book written by Michael Zigarelli, a Professor of Leadership and Strategy at Messiah College. The book outlines “seven disciplines that propelled these teams from decent to dynasty… They’re seven disciplines that can supercharge your team, too.” Visit to learn more or purchase the book on Amazon (Disclaimer: we will not receive any proceeds from book sales.)

Here’s what the seminar will look like:

7:30-8:00 AM     Meet some new people over breakfast and coffee!

8:00-8:45 AM     Talent Seminar Presentation by Brad McCarty

8:45-9:00 AM     Q&A

Register Today!

*HRCIThis seminar is pending credits!


Brad McCarty, Head Coach of the Men’s Soccer Team at Messiah College

mccartybradmessiahBrad McCarty begins his 15th consecutive season on the bench for the Falcons’ men’s soccer program in 2015, and his seventh as head coach. McCarty is the seventh head coach in the program’s storied 43-year history, and since taking over the reins of the program in 2009, he  has kept the Falcons among the nation’s best in men’s soccer.

In six seasons, McCarty has led the team to four NCAA Division III Championships, holds an 133-5-5 overall record, and has twice been named NSCAA National Coach of the Year (2009, 2012). “I’m extremely honored and excited about the opportunity to be the head coach of Messiah College men’s soccer,” McCarty said upon his hiring. “My desire is to work as hard as I possibly can to maintain our core ideology. The principles and values of our program are what makes this a special place, and I see it as my responsibility to be true to those ideals.”

McCarty was also a standout player for the Falcons as a collegian. He claimed NSCAA All-Region honors as well as earning Adidas First Team All-America Scholar-Athlete accolades as a senior before graduating from Messiah in 1993 with a degree in health and physical education. Before returning to Messiah as coach, McCarty played professional soccer for four seasons and completed his master’s degree Summa Cum Laude at Wichita State University, focusing on sports administration. He resides in Dillsburg with his wife of more than 20 years, Jodi. The couple has four children: daughters Madison and Morgan, and sons Ian and Finnley.

Upcoming 3/26 Talent Seminar: Why Your Company Can’t Grow Without an Employee Value Proposition

March 10th, 2015

Please join us on Thursday, March 26th (5:30-7PM) for our Outside-In® Talent Seminar featuring guest speaker, Jeanie Heffernan, Senior Vice President of Human Resources from Independence Blue Cross. Jeanie will discuss the development of the Independence Blue Cross employee value proposition and share how it serves as a catalyst for program development, employee messaging, and business growth. Join us for a great discussion, drinks & appetizers, and networking with like-minded professionals!

Eventbrite - Outside-In® Seminar: The Happy Harry's Story


You should join us if you are:

  • An HR Leader
  • In Talent Management or Recruiting
  • A business leader looking to enhance employee engagement and inspire growth within your company
  • Looking to expand your knowledge on best business practices
  • Seeking HRCI recertification credits*

*This seminar is currently pending approval for HRCI credits.


jheffernanJeanie Heffernan leads the People Strategy for the Independence Blue Cross Family of companies.  In this role she helps the organization to build a culture of People With Purpose and ensuring that we are fully engaging our talent and have the right organizational structure in place to achieve the  Business strategy and goals.  She oversees Benefits, HR Operations, Talent Management, Talent Acquisition, Associate Communications & Engagement, Compensation, HR Metrics and Technology and Independence University.

Jeanie joined Independence in 2011 with 25 years of experience in multiple business sectors including  health care insurance, banking and technology.  Prior to joining Independence , she was Senior Vice President Human Resources for Keystone Mercy/Amerihealth Mercy Health plans, now known as Amerihealth Caritas.  Prior to then she was the Chief People Officer for Coretech Consulting Group, an IT staffing and project solutions company.

Jeanie has been active in the Non-Profit arena over the course of her career and has served on the Boards of the Peoples Emergency Center, The Veteran’s Group and currently with Graduate Philadelphia. Jeanie has also been an active volunteer with Rebuilding Together Philadelphia for over 10 years.

Outside-In® Talent Seminar: Gore’s Employer Brand Journey – Join Gore and Change

March 2nd, 2015

On Thursday, we partnered with Graham Williamson, Regional Recruiting Leader, and Steve Shuster, Global Brand Manager, from W.L. Gore & Associates to present Gore’s Employer Brand Journey – Join Gore & Change at our Outside-In® Talent Seminar. Local business professionals and students joined us at University of Delaware’s Goodstay to network with like-minded individuals and to learn how Gore has built and developed their employer brand and unique culture.

ID-100248850Graham and Steve led the discussion on the evolution of W.L. Gore & Associates and credited several variables to the success of their culture and hiring process. With an extraordinary approach to attracting, engaging, and maintaining quality employees, Gore has made a name for itself as the #22 Greatest Place to Work in 2014, according FORTUNE 100 Best Companies to Work For®.

Our guests praised Graham and Steve after enjoying the exhilarating presentation. “I liked Gore’s stance on recruitment, the experience they try to create for the candidates, and how they try to find someone that meets their culture and not just smart people,” said guest George Cook. “I was able to leave with new ideas and knowledge from an employer that I did not have prior to the seminar.”

Interested in attending our Outside-In® Talent Seminars? We have several guest speakers lined up for 2015, continuing Thursday, March 26th with Why Your Company Can’t Grow Without an Employee Value Proposition. Our feature presenter, Jeanie Heffernan, SVP, Human Resources at Independence Blue Cross, will be sharing the development of IBX’s employee value proposition and how it impacts program development, employee messaging, and business growth. Join us for a breakfast, networking, and a valuable discussion! Get your tickets here.

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