Category: Recruiting Strategy


How to Write Job Descriptions That Will Identify the Right Candidate

December 28th, 2016

When responsible for managing staff, one of the most important tasks is hiring new employees or contract talent. Choosing the wrong person can have negative consequences. In turn, if your job description does not accurately describe the job requirements, you may not attract the right person for the job, or high quality talent. So what is important in a job description for today’s best candidates?

Convey Your Company’s Culture

Laptop vector illustration. Flat design. Notebook with text on screen. Working with documents on computer  illustration for writing, coding concept, app icon, logo design. Isolated on white background.

Company culture is very important when it comes to interviewing and recruiting a potential employee. Your want to attract candidates that will be a good fit for the company and will enjoy coming to the office every day. You may think that you have found the perfect candidate based on their education, experience and skills, yet, if this person is not a culture fit, he or she may not be productive or perform to their full potential. Communicate the corporate mission, work-life balance and other important aspects of the company culture in your job description. If you offer remote work opportunities, flexible schedules or an on-site gym, include each on the job description, it can make a difference between competing opportunities.

Make it Interesting

Candidates spend significant time looking at job descriptions and hopefully tailoring their resume to that description. Many candidates will simply move on to the next employment listing if they are reading a boring job description. Make your job listing stand out by being creative. Use a unique font or text color. If you can, add a short video to the job description. The video could talk about the positive aspects of the role along with some perks of the company.  It could also feature employee testimonials talking about why they love working for the company and where the company is headed in the future.

Focus on What Is Most Important

A job description should be short and simple. Do not drive away potential candidates by listing every single desirable qualification. The ideal candidate may not have every skill that on your list. Language that is exclusionary may cause the perfect candidate to not bother applying for the position. So, choose what skills are most important and list them in the job description. Stick to about five or six key qualifications. The same goes with job duties. Do not list every duty associated with the job. It does not provide insight into what tasks are the most important and can drive potential candidates away. Instead, choose five or six of the most important responsibilities for the position.

Do you need help writing job descriptions or identifying talent for hard to fill roles? Give us a call at (877) 746-8450!

5 Trends That Will Redefine Your Recruiting Strategy in the New Year

December 21st, 2016

Out with the old, in with the new—talent acquisition marketing strategy, that is.

2017 is promising to be a very busy year for recruiters, as the job market picks up and recently finalized trade agreements have the global economy in full swing. Despite the job-related optimism, many talent leaders are still struggling with a general lack of resources and an undefined employment brand strategy.

So what can you expect in hiring and recruiting strategy for 2017?

Talent is Key for C-Suite: When it comes to company success, recruiting leaders are key to their organization’s efforts. More than 83 percent of talent acquisition leaders hold talent as their number one resource, and 75 percent of recruiters say that their team is one of the top reasons for company growth and new success.

Sales Funnel Big Data Flat Style Concept. Vector illustration of Big Data Filter. Laptop with Data Analysis.

Focus on Sales, Operations, and Engineering: A majority of recruiters expect to hire more employees in the coming year, and the bulk of that number will be in sales. To stay relevant, recruiters will need to find innovative ways to recruit talent pools in the sales, operations, and engineering industries.

Hiring Source Diversity: Recruiters often say that employee referrals are their biggest source of top quality hires. This makes sense, given that referred employees are quicker to hire, more committed to their jobs, and better performers over the long term. To keep the talent pools full, however, recruiters will still need to maintain their presence with staffing firms, on social networks, and marketing your employee and personal brand across all platforms.

Employer and Employee Branding: Not everyone has an unlimited recruiting budget—and when money is tight, the best course of action is often to spend conservatively. With more than 50 percent of recruiting budgets allocated to recruitment agencies and job boards and just 17 percent slated for technology, it seems recruiters may have some wiggle room when it comes to being a bit adventurous with the budget. Since investing in the employer branding strategy is at the top of 53 percent of recruiter’s wish lists, 2017 might be just the right time for a bit of non-traditional recruitment spending.

Automation and Data: Since hiring demands continue to grow while recruiters struggle with a limited budget and even fewer human resources, automated screening processes and data-driven hiring strategies seem to be the next logical step toward talent acquisition efficiency. Larger companies report that big data is their number one trend for the coming year, touting minimal human bias, higher screening accuracy, and efficient soft skill assessment as distinct advantages in the recruitment process.

Do you need help with your 2017 recruiting strategy? Give us a call at (877) 746-8450!

Why the World Loves and Hates Executive Search Solutions

August 24th, 2016

The world loves Executive Search because it is easy, with either no or low commitment. In the world of contingency, you may not know my name or company logo but if I have the rare talent you need — you don’t seem to really care who I am all of that much.

Hiring managers (aka an expert in something other than hiring),  are happy to offload and delegate what they don’t like or know enough about — and that includes finding talent. This is strategic right? Outsource non-core tasks. Or is it lazy?

Executive Search Solutions

When people and culture are important to a company, leaders better be up to snuff in best in class hiring techniques. This is the quandary. Leaders and hiring managers know what’s expected of them, but can’t be good at everything. They understand that they are supposed to make talent important, but often don’t have the hiring infrastructure and support in place to be good at it. So, what do they do?

They excitedly or begrudgingly work with Search Firms.

We are your worst nightmare. The world hates Search Firms like mine because the service offers an expensive cost per hire. We are your last resort. Everyone in the business wants to avoid working with the dreaded executive search industry. You brag when you cut our costs. Sometimes it is the goal, lower hiring costs. But at what true expense and impact if you can’t find the talent you need to execute your business?

Nonetheless, you choose this, because you frankly have no other choice. Build expensive, scaled hiring infrastructure or pay someone for one hire who has that hiring process down pat and in place.

Don’t hate me for the honesty. Search firms exist on the fringes of your strategy at best. And I  know some great search firms, including my own. But we know our place. When we win, Human Resources sometimes feels like they lose, that we did their job or something. That should not be the case — the Search process works best when the firm partners with Human Resources and the Hiring Managers. When we are a part of the overall solution-building process. When we are a part of the organizational chart and strategy.

Why Having a Booth at a Job Fair is a Great Way to Recruit New Talent

August 17th, 2016

When it comes to recruiting new talent for your businessTalent Strategy Job Fair, you have multiple options to choose from. You have agencies with a database of talent that they can introduce to you and you even have job boards where prospective employees search and apply for jobs. However, another excellent method of recruiting new talent that you can use as a supplement to your recruiting strategy is through a booth at a job fair. Hosting a booth at a job fair can be an invaluable part of an overall recruitment strategy for your company.

Having a booth or desk at a job fair can have multiple benefits that can serve as a big boost to your overall recruiting endeavors. You will get to meet and interview each and every candidate that approaches your booth out of their curiosity about your company. You will have a chance to determine whether this job seeker is a presentable, well-spoken person who will get along well with your other employees.

Using a job fair as a recruitment strategy can especially be beneficial to companies that are looking for employees who have “soft skills” such as sales, communication, and management. Within a few minutes, you’ll be able to determine if a job seeker appears to be confident, determined, and well-spoken enough to survive in the competitive and volatile world of outside or inside sales. You’ll be able to determine if a job seeker appears to be commanding enough and has enough control over his/her emotions to be able to manage a team of employees every day.

You can save a lot of time and money by only calling back employees who made a good first impression and who meet the criteria you’re looking for on the resume they handed to you at the job fair.

Some employers believe they can do some sort of video conferencing interview to quickly screen candidates instead of participating in a job fair, but you may not have a chance to see as much as you could when you meet a candidate face-to-face. Through video, you may not be able to determine how a person carries himself, what his/her body language is really like, and whether he has a strong presence. All of these factors are definitely important particularly when candidates are seeking jobs where they have to deal with clients on a regular basis.

We highly recommend that you take advantage of the opportunity to host a booth or desk at a job fair. As we mentioned, this gives you the chance to really see job candidates as a whole. How can you find them? Let’s list some ways:

  • Online directories
  • Contact colleges campus officials
  • Find big outdoor events

We have one final tip: pay close attention to what a candidate asks you when one approaches your booth. This will shed light on his/her level of interest as well as his/her intentions.

Is Passive Talent Better Than Active Job Seekers?

August 10th, 2016

Balance weighing two spheres blue and red. Scales measuring abstract objects. Comparison choice confusion exchange and decision concept. EPS 8 vector illustration no transparency

One of the more difficult aspects of sourcing and recruiting is engaging with passive talent. It takes a thoughtful and strategic plan, and even a detailed plan isn’t guaranteed to work. So it’s leaves you to wonder — is passive talent better than active candidates, anyway?

The answer isn’t clear. There are benefits to both hiring active and passive talent. Passive talent is often that very niche pool of candidates that has a specialized skill set, and therefore highly sought and generally very valuable to any company. Therefore, recruiting passive talent can be expensive and time consuming, especially without an efficient talent acquisition process.

Active candidates are at least keeping their ears open for a new opportunity and often pursuing those roles proactively. Sometimes, this can mean the candidate is more willing to make a move, will make that move more quickly, and for less of a salary increase. At the same time, why are they actively looking for a new role, good or bad?

Again, it’s hard to determine if one type of candidate is better than the other. Both have their traditional qualities, and both could be the absolute right fit for your company. Generally, having a preference before going into the recruiting process could create undesirable gaps in your talent acquisition process.

How to Recruit Passive Candidates

June 22nd, 2016

magnet attracting passive candidatesSometimes recruiting can be pretty straight forward. You have an open job, you post it online, and a significant pool of talented individuals apply for the job, eagerly expressing their interest. You interview, negotiate offers and fill the position. But often, when the job opening requires unique talent, passive talent will be the target. Active candidates don’t fulfill the requirements and you need to reach the candidates that aren’t searching for jobs, haven’t expressed any interest in your requisition, and are generally happy with their current role.

Recruiting these passive candidates requires a strategic approach to generate interest. Passive candidates usually don’t have a resume online, and certainly aren’t regularly applying to jobs. Identifying and recruiting passive candidates should be focused on marketing the opportunity to each individual. Think about why his or her background translates well into the role, and tailor your message appropriately.

The goal is to engage and build relationships with pools of highly skilled candidates. It’s important to position yourself as an expert in the industry market and develop your network. Again, marketing or selling the job and company is crucial. Put yourself in their shoes. What’s it like to receive an unexpected message, call, or an invitation to connect on social media? Are you making that unexpected conversation worth their while? Remember, in the passive candidate market, the recruiter needs the candidate, not the other way around.

Need help catching the attention of passive talent?

Request a Recruitment Assessment button

The Many Names of a Talent Acquisition Professional

June 8th, 2016

titles-for-talent-acquisition-professionalAs we discussed last week in What is the Job of a Talent Sourcer?, the world of talent acquisition continues to evolve and with it, so do the roles of recruiting professionals. While the titles themselves don’t really matter, it’s important to clearly define roles within your internal recruiting department. Who does what? When & how often? How do you communicate and coordinate as a team? When building a talent acquisition team, clear allocations of roles & responsibilities is crucial.

But back to the many job titles of a recruitment professional — to prove to you just how many options there are we brainstormed as many names as we could, not including level and geography denotations like “junior” or “regional.” You can also add many more dimensions by adding specific functional recruiting like “technical/IT” or “marketing” and industries like “life sciences” or “healthcare” to define the types of roles and sectors the recruiting professional works with. We excluded words & phrases like “contract” “part time” or “remote”, which do play large part in talent strategy but add too many possibilities to the list. Finally, you can also get pay homage to your culture with creative adjectives like “Off-centered Recruiter” or “Rockstar Recruiter” so we left those out too.

By the end of it, we came up with 154 titles for talent acquisition professionals. Are we missing any? As social media and drip marketing evolves, we are on the look out for new roles & titles that specialize in new sourcing channels in candidate communications/engagement. Comment below if you have a title to add!

  1. Campus Recruiter
  2. Campus Recruitment Manager
  3. Candidate Attraction Specialist
  4. Candidate Attraction Specialist
  5. Chief People Officer
  6. Chief Talent Officer
  7. College Recruiter
  8. Contingent Workforce Manager
  9. Contract Recruiter
  10. Corporate Recruiter
  11. Corporate Recruitment Lead
  12. Deputy Head of Recruitment
  13. Direct Recruiter
  14. Direct Recruitment Specialist
  15. Director – Executive Recruitment
  16. Director – Strategic Resourcing
  17. Executive Recruiter
  18. Executive Recruiting Leader
  19. Executive Recruitment Manager
  20. Executive Search Lead
  21. Executive Talent Acquisition
  22. Executive Talent Sourcing Manager
  23. Experienced Hire Recruiter
  24. Experienced Hire Recruitment Manager
  25. External Candidate Developer
  26. Global Graduate Resourcing Manager
  27. Global Program Manager – Employer Branding
  28. Global Talent Selection Manager
  29. Graduate Recruiter
  30. Graduate Recruitment Advisor
  31. Graduate Recruitment Manager
  32. Head of Campus Recruitment
  33. Head of Client Services (RPO)
  34. Head of Graduate Recruitment
  35. Head of Graduates, Apprentices, & Resourcing
  36. Head of In-house Executive Search
  37. Head of Projects – Talent Acquisition
  38. Head of Recruitment
  39. Head of Recruitment Operations
  40. Head of Recruitment Projects
  41. Head of Recruitment Strategy
  42. Head of Resourcing
  43. Head of RPO Projects
  44. Head of Senior Hires Recruitment
  45. Head of Student Recruitment
  46. Head of Talent Acquisition
  47. Headhunter
  48. HR Manager – Recruitment
  49. HR Manager – Resourcing
  50. HR Staffing Specialist
  51. Hybrid Recruiter
  52. In-house Recruiter
  53. Inhouse Recruitment Consultant
  54. Internal Recruiter
  55. Internal Recruiter – Interns & Apprenticeships
  56. Internal Recruitment Manager
  57. Internal Talent Acquisition Manager
  58. Internet Recruiter
  59. Lateral Recruiter
  60. Lateral Recruitment Manager
  61. Lead Recruiter
  62. Lead Sourcing Consultant
  63. Lead Talent Scout
  64. Leadership Recruiter
  65. Manager – Executive Search
  66. Manager – Talent Systems & Resourcing
  67. MBA Recruiter
  68. MBA Recruitment Manager
  69. Onsite Account Director/RPO Account Director
  70. Onsite Account Manager/RPO Account Manager
  71. People Manager
  72. Principal Delivery Consultant
  73. Principal Recruitment Specialist
  74. Recruiter
  75. Recruiter / Sourcer
  76. Recruiting Coordinator
  77. Recruiting Researcher
  78. Recruitment & Engagement Manager
  79. Recruitment Account Manager
  80. Recruitment Advisor
  81. Recruitment Business Partner
  82. Recruitment Consultant
  83. Recruitment Director
  84. Recruitment Executive
  85. Recruitment Lead
  86. Recruitment Manager
  87. Recruitment Marketing Manager
  88. Recruitment Officer
  89. Recruitment Operations Manager
  90. Recruitment Partner
  91. Recruitment Program Manager
  92. Recruitment Representative
  93. Recruitment Specialist
  94. Recruitment Strategy & Planning Manager
  95. Recruitment Team Lead
  96. Recruitment Team Leader
  97. Researcher
  98. Resource Consultant
  99. Resource Partner
  100. Resourcer
  101. Resourcing & Recruitment Manager
  102. Resourcing Advisor
  103. Resourcing Associate
  104. Resourcing Business Partner
  105. Resourcing Director
  106. Resourcing Lead
  107. Resourcing Manager
  108. Resourcing Partner
  109. Resourcing Program Lead
  110. Resourcing Relationship Manager
  111. Resourcing Specialist
  112. RPO Lead
  113. Senior Recruiter
  114. Service Delivery Manager
  115. Sourcer
  116. Sourcing Advisor
  117. Sourcing Director
  118. Sourcing Manager
  119. Sourcing Specialist
  120. Sourcing Team Leader
  121. Staffing Channels Intelligence Researcher
  122. Staffing Consultant
  123. Staffing Manager
  124. Staffing Specialist
  125. Strategic Recruitment Lead
  126. Strategic Sourcing Recruiter
  127. Supplier Relationship Manager
  128. Talent Acquisition Administrator
  129. Talent Acquisition Advisor
  130. Talent Acquisition Associate
  131. Talent Acquisition Business Partner
  132. Talent Acquisition Consultant
  133. Talent Acquisition Coordinator
  134. Talent Acquisition Director
  135. Talent Acquisition Lead
  136. Talent Acquisition Leader
  137. Talent Acquisition Manager
  138. Talent Acquisition Operations Manager
  139. Talent Acquisition Partner/Business Partner – Talent Acquisition
  140. Talent Acquisition Program Manager
  141. Talent Acquisition Recruiter
  142. Talent Attraction Consultant
  143. Talent Attraction Specialist
  144. Talent Consultant – Executive Search
  145. Talent Data & Research Specialist
  146. Talent Engagement Advisor
  147. Talent Identification Manager
  148. Talent Magnet
  149. Talent Partner
  150. Talent Recruiter
  151. Talent Scout
  152. Talent Search Manager
  153. Talent Sourcer
  154. Talent Sourcing Lead
  155. Talent Sourcing Lead
  156. Talent Sourcing Manager
  157. Talent Sourcing Partner
  158. Talent Sourcing Specialst
  159. Talent Specialist
  160. University Relations Recruiter
  161. University Staffing Consultant
  162. Vendor Management Specialist -Talent Acquisition
  163. Vendor Manager – Recruitment

Need help structuring your talent acquisition department?

Recruitment-Assessment

 

 

 

 

 

 

What is the purpose of a recruitment strategy?

May 25th, 2016

what-is-the-purpose-of-recruitment-strategyWhat is the purpose of a recruitment strategy? What is the point of any strategy? A strategy defines the big and important questions. Who, what, when, and why. Who is doing what by when? And why are they doing it? Your recruiting strategy hopefully creates an efficient use of company resources to provide the best talent your business needs to get the job done. Your strategy may even create a productive advantage in your marketplace!

So what’s the purpose? A recruitment strategy creates proactivity and clarity of purpose in your process of attracting and selecting talent for your business and aligns talent acquisition goals to the business goals.

A recruitment strategy starts with clearly understanding your company’s values in order to best define and understand the employee behaviors you want to attract. A recruitment strategy also clearly articulates a company’s purpose or vision for the future. A well executed recruitment strategy will also align employees to the specific behaviors that are encouraged in the company.

A recruitment strategy has the distinct purpose of deciding how talent will be identified and attracted to the business, how the employer brand will be marketed to talent and ultimately how candidates will be evaluated for employment.

Attracting talent relies on your recruiting brand. How will you position and describe your company and its brand in an authentic way? Where will you promote your company? This is where good job descriptions, score cards, job postings, recruitment technology, and recruitment partners come into play. Today, no one can be the best at their entire strategy.

Evaluation of talent is also a huge part of your recruitment strategy. Do you want your managers to talk with recruits about how they got into the business and oversell why you company is great? Or will you define the questions and role of your managers as you create hiring teams? Always define the team roles in evaluating talent. Set evaluation processes and standards to ensure talent is attracted and evaluated in a consistent way!

A recruitment strategy defines the following:

  • A solution to meet a business challenge: for example, need to hire 1500 employees to open a new plant in New York, or need to hire 75 sales people to expand into new regional territories
  • How you will find and attract talent
  • Your hiring process and how you will evaluate talent
  • How you will leverage the company business plan to highlight your employer brand promise. (Why us versus competitor!)
  • Budget for recruitment
  • Resource allocation – both internally and with partners who will help carry out strategy

Need help defining or have a gap in your recruiting strategy?

Recruitment-Assessment

3 Things a Headhunter Won’t Do For You

May 18th, 2016

headhunters-jobThere are many misconceptions about headhunters. As a job seeker, it can be frustrating if you expect a headhunter to do certain things and then they don’t. To help clear the air a little, here are 3 things that a headhunter won’t do for you.

Headhunters won’t:

  1. Read between the lines. If you’re not clear about your must haves or absolutely nots, headhunters won’t consider the things that are important to you in their communications with the employer. Don’t make assumptions that either the headhunter simply understands where you’re coming from or that they can decode your round-about way of communicating your priorities. Be clear with salary expectations, benefits, things you will do and aren’t interested in doing in a job, where you will travel and won’t, etc. That way the headhunter can find a good fit or negotiate terms. Oh, and if things change — make sure you let the headhunter know— I’ll reiterate that headhunters are not mind readers.
  2. Do all the work for you. Job seekers often assume that because a headhunter agrees to meet them, that they will find them a job. This is not the case. A headhunter’s job is to find the right candidate for their client, an employer who is paying for their recruitment services. In some cases, they may present you to other companies as well, but most often that is because they have other clients with similar needs. No headhunter will be able to find a job for every single person who contacts their recruiting firm. If a headhunter is presenting you to an employer for a job (that’s great!), make sure you’re tracking down other job leads as well.
  3. Tell you what you like to do or what you’re good at. It’s not a headhunter’s responsibility to tell you what career path to pursue, what types of things you like to do, or what you excel at doing. It may be tough, but if you’re struggling with what to do with your life — that’s up to you and only you to figure out. You can talk to friends and family to sort through pros and cons and receive guidance, our you can hire a career coach, but don’t lean on a headhunter. But when you do figure it all out, by all means, give a headhunter a call!

How is talent sourcing different from recruiting?

May 13th, 2016

recruiter-vs-sourcing-specialistRecruiting in the traditional sense includes at the very least some talent sourcing. Both sourcing and recruiting are often intertwined skills and responsibilities. But more recently, Talent Acquisition strategy is trending toward a more specialized approach, separating talent sourcing and recruiting roles. So what’s the difference between sourcing and recruiting, anyway?

Typically, recruiting includes reworking job descriptions, choosing candidates from a pipeline, leading the interview process, and managing offers and on-boarding. Specifically, recruiting does not often include the proactive identification of candidates outside of the talent pipeline. That pipeline is the product of excellent talent sourcing.

Successful talent sourcing requires a thoughtful and detailed strategy. Identifying, engaging, generating interest, and ultimately building a pipeline of candidates can either make or break the talent acquisition process. Therefore, sourcing talent has become a specialized skill set, requiring in-depth knowledge of techniques, tools, and channels that differ from the skill set and strengths of a recruiter.

Of course, Talent Acquisition thrives on the consistency and collaboration of both talent sourcing and recruiting. Consequently, there is a emphasis on information sharing and teamwork for either to be deemed successful. Don’t be afraid to think about your recruiting process critically — you just may identify a weakness that could be easily corrected.

Outside-In® Book List

Review-Us-Blog-02
© Year CBI Group. All Rights Reserved. Site Credits.