Sometimes recruiting can be pretty straight forward. You have an open job, you post it online, and a significant pool of talented individuals apply for the job, eagerly expressing their interest. You interview, negotiate offers and fill the position. But often, when the job opening requires unique talent, passive talent will be the target. Active candidates don’t fulfill the requirements and you need to reach the candidates that aren’t searching for jobs, haven’t expressed any interest in your requisition, and are generally happy with their current role.
Recruiting these passive candidates requires a strategic approach to generate interest. Passive candidates usually don’t have a resume online, and certainly aren’t regularly applying to jobs. Identifying and recruiting passive candidates should be focused on marketing the opportunity to each individual. Think about why his or her background translates well into the role, and tailor your message appropriately.
The goal is to engage and build relationships with pools of highly skilled candidates. It’s important to position yourself as an expert in the industry market and develop your network. Again, marketing or selling the job and company is crucial. Put yourself in their shoes. What’s it like to receive an unexpected message, call, or an invitation to connect on social media? Are you making that unexpected conversation worth their while? Remember, in the passive candidate market, the recruiter needs the candidate, not the other way around.