This is the Outside-In® companies’ theme for 2015. I am Green Arrow, billionaire crime fighter extraordinaire. (We all like to play make believe, right?) I admire how he fights for good and backs the underdog—all things I aspire to do on a daily basis. Being Tony Stark or Isis at work has its perks, too. Our theme is fun and unique. However, our message is important and we want all to remember our theme and relate it to our plans and priorities. On our mission, we are very focused on being sustainable and relevant both as individuals and as a company. We really have three parts to this mission.
The first part is sustainability for our business. We want our profit to grow, we want to invest, and we want to remain resilient to economic ups and downs. We are striving to do all of these things while continuing to run our business in an Outside-In®, customer centric way. This takes success and bottom line results to execute. And we know this creates great opportunities for our people, our partners, our customers, and our stakeholders.
Part two of this mission is about our role in the community and planet around us. We care about people and our causes and we long to make a difference. What Superhero doesn’t look to our web page to see our focus supporting a different charity each month. This month, our focus is with SPARC Delaware. Helping today’s youth in the marketplace we serve with workforce skills and coaching is a direct way to lend some knowledge to our future workforce!
Our final part to the mission is about each of us as employees and our growth plans at work and at home. I know life and work can be both challenging and exciting. We want to energize and focus on our well being in many ways. We know part of this is about being Superheroes in all of our many roles as Mom or Dad, Recruiter or Leader, Board Member, Soccer Coach, or Civic Member. All of this takes energy and a plan and we are excited to help all figure out the best plan for them! This will take focus on health, exercise/nutrition, development and training at work, and a supportive culture that embraces modern workforce ideas that give staff flexibility while ensuring that the company also remains sustainable!
Your company doesn’t have a theme? Then how do you create alignment across the company and keep everyone informed on where the business is going and how you’re going to get there? Themes are not for every business, however, knowing that having fun is a big part of our culture we make it a part of our everyday lives. Traditionally, goals and plans are presented with PowerPoint presentations and Excel spreadsheets. Don’t get me wrong, these things work. However, all of us remember and retain important company information in different ways. Some like to listen, others absorb handouts and presentations, while others remember it through experience. This is where the annual theme appeals to all different types of learners!