Outside-In® is our culture and our operating philosophy. Outside-In® is made up of our employees and a work environment that encourages individualism, innovation, and focus on creating a unique customer experience. We want customers to be happy with great service. We want employees to be happy with great culture. And shareholders can be happy with the good profits that ultimately follow. These great employees are hired, recognized, and rewarded against our core values. Our core values guide us where others use policy manuals and mandates. The world is too complex and dynamic and the business world too fluid to not put the information, knowledge, authority and gumption in the hands of all employees equally.
With all this said, I’d like to take some credit for its creation, but I am not its “Founding Father”. That credit goes to another Burkhard — Alan Burkhard. Over our lifetimes, we have worked together to refine the concept of Outside-In®. The focus of putting the customer first in business thinking. The notion of a culturally led business. Alan did it first, and this Outside-In® brand, this Outside-In® philosophy can and is used in all kinds of businesses and industries.
Many years ago, I gave Alan the registered trademark as a gift that we share. We went first in using it in business, and the ™ symbol is our proof. However, our goal was to encourage the world to use Outside-In® as a way of describing customer-oriented behavior and thinking. This is my personal 10 year goal. Make Outside-In® a household name. Look it up. It is more mainstream in business than you realize…
But this post is about how we think our Outside-In® philosophy gives us an edge in business. It helps us run better waste companies like Independent Disposal. We run better staffing, recruiting, and outplacement firms. We run great restaurants. And now we make Outside-In® movies.No one can say that we are not diverse right? Find a market. Look for a service gap. Treat the customer better than they expected. Create a customer-centered culture. Focus on and make your company Outside-In®.
Do that enough, and opportunities present themselves. Do that enough and you want to help people. Have enough success in life and there are opportunities to share what you know in new fields and you get quite a rush and ride along the way. That is where my Dad is in life. He backed and helped make a independent movie, Yes, Your Tide Is Cold and Dark, Sir, written and directed by local filmmaker and friend, Chris Malinowski. My Dad makes a cameo as a bartender. He taught a group of talented actors, producers, directors, sound, key grips, and a whole lot more about Outside-In® and he got to help a friend fulfill a lifelong goal of getting a script to the big screen. When I spoke with Chris about his experience working with Alan on the project he said,
“Alan, empowered me to run the [film] company and believed in the exuberance of the project. He knew it was a challenging narrative. Producers tend to lean at times on the creative parties and stick their necks into the creative process. Alan didn’t do that. He empowered me completely.”
Empowerment and creative freedom on a movie set? That is the ultimate Outside-In® experience. I am proud.
Ultimately, what matters is that they took the risk. Through that risk, the Outside-In® brand and legend grows. So, if you are in Delaware and are into independent films, watch the trailer, come to the premier, and most importantly help me celebrate the success of our Outside-In® brand and what can do for any business. For Yes, Your Tide Is Cold and Dark, Sir trailer, click here. For showtimes and ticket information for this weekend’s premiere, you can visit the film’s Facebook page.