By Outside-In® Team Member Caitlin Olszewski
It’s that time of year again! As job seekers and students alike suit up and polish those resumes, recruiters have a chance to find all-star candidates and fill some open positions. Having been on both sides of the table within the past three years, I can tell you that there are some common mistakes recruiters make that deter quality candidates and even misrepresent their company. Here are six tips for ensuring that your next career fair is a success and that you are utilizing the candidate pool to its full potential.
1. Put your name tag on the RIGHT way. I once handed out nametags for an event only to be shocked at how many people didn’t know that there is actually a right (and wrong) placement for a name tag. Placing your name tag on the right side of your chest visually directs the candidate’s eyes up your arm while shaking hands. This not only makes your name more visible, but also aids the person in associating your name with your face.
2. Get out of that chair and get in front of the table! So many times I see recruiters sitting and hiding behind their table of pamphlets and business cards, and sometimes, even on their phone! What kind of message is that sending about your company? And they wonder why candidates don’t approach them!
3. Have a strategy—a good one! Be prepared. Have the recruiters representing your company know what they are talking about and have them make sure all paperwork is ready beforehand. Decide how many positions you need to fill and make sure you know exactly what kind of candidates for which you are canvassing. An easy practice is to write a letter grade on the back of each candidate’s resume. Touch base with “A” candidates within 24 hours, and save “B” candidates for upcoming positions.
4. Be the face of the company. You’re there to represent your company and to be a brand ambassador. A lot of recruiters look bored or like they don’t want to be there. Make sure you are energized and interacting with everyone. Initiate conversations. Give candidates what we like to call “The Outside-In® Experience”. Treat them like you wish to be treated—and then some.
5. Don’t worry about marketing collateral. Giving out pens isn’t going to reel in quality candidates. Instead, focus on captivating your audience and engaging them in various activities and games. Know your audience and make your booth awesome—utilize bright colors and multimedia. A memorable experience is worth a lot more than a pen lost in a sea of different branded materials.
6. Know your audience. This one’s pretty standard. Do your homework and know who you are selling your company to. According to Staffing Industry Analysts, “Seventy-eight percent of younger workers in their 20s are interested in changing careers, compared with 64 percent of working adults in their 30s, 54 percent in their 40s, 51 percent in their 50s and 26 percent who are 60 years or older.”
The CBI Way blog series explores the tools and practices used in Talent Acquisition. CBI Way is CBI Group’s recruiting approach and methodology – it’s how we do what we do! Check in with CBI Way for insights around workforce education and training, the latest trends in recruiting technology, and how to best utilize these tools towards improving your own recruiting practices.